OneAssist Co-founders Gagan Maini (left) and Subrat Pani (right)

Story of OneAssist – Championing Consumer Assistance and Protection

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How many times did we utter this statement with exhaustion, “Hmm… If only life were easier!”

With the hustle and bustle of life, we need to manage more stuff and always find ourselves running out of time. It gets increasingly difficult to manage our anxieties when it comes to financial protection, protection of our electronic goods and gadgets, or finding a good service provider who could render the much-needed assistance – be it for plumbing, AC, washing machine or water purifer.

OneAssist is founded with a vision to provide a ubiquitous platform for assistance and protection services to customers. Be it in areas relating to financial products, travel, household products, healthcare, gadgets, etc., the startup aims to provide consumers the convenience of reaching out to one place, assisting them with products, services and secure solutions making their lives easier.

OneAssist Consumer Solutions Pvt. Ltd., the Mumbai-based startup, was founded in June 2011, by Fintech industry veterans Gagan Maini and Subrat Pani. On extensive research, they found out that it is the smallest things which we depend upon and usually take for granted, that give us the biggest grief. They zero-ed on two “dependables” which are absolute essentials in our lives – our Wallets and our Mobile Phones.  Thus, OneAssist was born as a One Stop Assistance Platform which takes care of all the worries, does all the leg work and assists the customer with a rock-solid support system. The startup ensure thats that the customer always remains in control and never feels vulnerable about things they are most dependent upon.

Here are some key components of OneAssist’s assistance and protection services:

  • Repair of home appliances like AC, Television, Water Purifier, Refrigerator, etc. at your doorstep
  • Providing Identity theft alerts using ID Fence and protection against online fraud
  • Accidental and liquid damage protection for mobiles, laptops, and wearables, along with theft protection and extended warranty plans
  • Through offerings like MobileAssist and WalletAssist, the company blocks SIMs, payment cards, etc. and secures data through an app
  • The company does most of the legwork to replace PAN and Driving License
  • Not charging labor cost and having a 30-day service guarantee for home appliances
  • Protection home appliances from accidental damage, breakdown, burglary, and providing extended warranty plans

The company firmly believes that service delayed is service denied and goes the extra mile to ensure its customers have a smooth, quick, and hassle-free experience with their services.

Here are some statistics that bear testimony to the company’s coverage of services:

  • 615+ Cities
  • 19000+ Pin Codes Served
  • 3 million+ Indians OneAssisted
  • 1000+ Service Agents
  • 3 Google Rating
  • 14,800+ Google Reviews
  • 1 Amazon Ratings

OneAssist recently raised $18 million (roughly Rs 110 crore) in Series C Funding led by existing investor Sequoia Capital. The round also saw participation from their other existing investors Lightspeed Venture Partners and Assurant Inc., along with a new investor Moonstone Investments.

The startup intends to utilize the funds into new product development and enter newer segments in the space. The company also aims to expand its reach through key partnerships for improving distribution and increasing awareness of its products.

“Our vision for OneAssist is to build and lead the assistance and protection category by providing differentiated and very relevant services for today’s customers. We will continue to invest in our current segments as well as explore more products that enable our customers to be in control of their everyday critical dependencies.”

– Gagan Maini, Co-Founder and Director

By providing theft and damage insurance protection, the firm is taking on a market that has been growing at 88.3 percent, between FY 2009-2014. OneAssist is now aspiring to reach new heights by deploying AI-powered customer experience for its service levels.

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