It is impossible to avoid babies and children. Their smiles and happy faces are precious and infectious. You cannot escape them, especially when you are a married man or woman. Parenthood is portrayed as the ultimate symbol of success in marriage by our culture. When you encounter infertility, women usually bear the brunt in our society. This utterly spoils the couple’s mood, resulting in guilt and depression.
Infertility can no more be looked at like a disease; it is becoming a common problem, further aggravated as you advance in age. According to the Indian Society of Assisted Reproduction, approximately 27.5 million couples suffer from infertility in India. If you are looking for an expert cure, here’s the good news!
Janani.Life is India’s first and only virtual tech enabled fertility service management program.
This Bengaluru-based fertility care provider was founded in June 2020 by Nilay Mehrotra, Founder and CEO, and by Dr. S. S. Vasan, Co-Founder. Nilay Merotra is on the list of Top 50 innovative CEOs by World Innovation Congress. Dr. S. S. Vasan is an internationally awarded Indian Andrologist, and is the Founding chairman of Manipal Fertility group, part of Manipal Hospitals.
The startup aims to make the process of infertility treatment and assisted fertilization easier and more affordable for the masses. A unique blend of medical expertise and entrepreneurial mindset of the founding team has resulted in the creation of an end-to-end platform designed as a one-stop solution for the entire fertility journey not only as a couple, but as an individual, too. It is a good idea to know about your reproductive health, so you can make informed decisions on your body and your lifestyle.
When you approach Janani.Life with your problem, a fertility advocate first understands your requirements, explains the process and a fertility expert is assigned accordingly. You can book a virtual appointment at your convenience with your fertility expert. Your tests are generated by partner labs and all your reports are automatically sent to your dashboard with expert analysis and next step of actions. A customized medical kit will arrive at your doorstep.
“Janani is creating an AI and computer vision tool to help remove the subjectivity of embryologists while choosing the right embryo. This will increase the success rate of IVF and eventually help lower the costs.”
– IVF expert Nandita
The startup has recently raised seed funding of Rs. 8 crore in a round led by Venture Catalysts. Prominent investors such as Apollo Hospitals, Inflection Point Ventures, and Lets Venture also participated in the seed and angel rounds, along with existing investors including 9unicorn and AL.
“We will leverage the funding to strengthen our tech infrastructure and extend our operations to three metro cities. The capital support has come a shot in the arm for us and will help us take a firm step forward in the direction of becoming India’s largest fertility virtual tech clinic that offers all fertility services at the patient’s doorstep.”
– Nilay Mehrotra, Founder
Janani is eyeing the global fertility tech management market, currently estimated to be worth $36 billion.
The startup aims to use the funding to build its technology stack, expand operations and create better infertility treatment solutions to make the journey-to-conception more rewarding and hopeful for people around the world.