eSports is something that young people have created for themselves – those who have shared hobby and shared passion come together to participate. The COVID period has spiked the number of viewers and players of esports. It has also attracted media and brands to this segment. But the younger generation does not want to stop with gaming alone. They crave to go beyond the ordinary gaming perspective.
Indian Gaming League (IGL) is a platform for competitive gaming that allows users to win exciting rewards in eSports competitions. It is the premier eSports platform in India. The company operates IGLNetwork.com for professional-level online competitive gaming, in addition to its IGL pro league and other offline events.
This Mumbai-based startup was created in 2016 by a team of gamers who strongly feel that Indian players need a stage to jump start their gaming careers. Participating on IGL will not only give amateur and professional gamers the ability to earn some serious cash, it will also give the top tier gamers an opportunity to compete with other professionals on a national level.
In order to participate, people have to sign up using their email id. They could compete for trophies, cash and for bragging rights, too. The prize money would be in the form of coins, and can also be exchanged with cash.
IGL is one of the fastest-growing digital networks worldwide with over 600% growth in audience over the last 2 months. Each month, the company reaches millions of highly-engaged fans via the web, mobile, connected TVs, and gaming consoles making it the definitive property for major advertisers to reach the young generation.
The company has grown its user base by over 3x in the last 12 months and has hosted over 3,000 gaming tournaments in 2020. It launched the Indian Gaming League Championship Cup Season 1 during May 2021, which was designed as a 45-day mega tournament that allowed users to compete in six stimulating games and win prizes.
Indian Gaming League recently raised $500K from Hungama and Hindustan Talkies. The startup intends to utilize the funds for acquiring new users and developing new features to increase user engagement on the platform.
“Esports is still in its nascency in India. Having Hungama and Hindustan Talkies coming on board will help us reach a larger audience and scale esports to new heights. We’re excited to have their expertise and mentorship to guide us in the right direction and achieving our vision of making e-sports a household name.”
– Yash Pariani, CEO
Asia-Pacific (APAC) is one of the top three eSports markets in terms of viewership and revenue. This region accounted for over half (57%) of global eSports viewership in 2019. 1.5 million players, 85 million viewers, 20+ broadcasters and several brands, organizers and publishers will collectively define the eSports market in India by FY2025. Newzoo predicts eSports revenues to reach $1617.7 million, showing a Compound Annual Growth Rate (CAGR) of 11.1% from 2019-2024. IGL is hitting the stratosphere in offering gamers in the country a unique competitive experience at scale.