(L-R) Clootrack Co-founders Subbakrishna Rao and Shameel Abdulla

Story of Clootrack – Supercharging Customer Experience

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Customer data is the information generated out of your customers’ offline and online interactions with your business. It broadly ranges from customer calls to social media conversations and google searches about your business, website visits, etc. This data, if analyzed in the proper way, would help with creating valuable marketing insights for a business. But the challenge here is that these valuable product insights are very difficult to obtain from large data dumps. It is a waste if you cannot do anything with the loads of customer data. There are several gaps left by listening and analytics tools. There is the need to create a more structured output from the various channels where customers engage like product reviews, surveys, etc. It is essential to cut the noise and understand what customers want genuinely.

Clootrack is an intelligent customer experience analytics platform made for enterprises and high-stake decision makers. Its powerful AI-driven engine gathers and analyzes billions of customer reviews in real-time so you could make the most impactful brand decisions.

This Bengaluru-based AI startup was founded in 2017 by Shameel Abdulla and Subbakrishna Rao as the first of its kind AI-driven data analytics platform. Shameel Abdulla is an ISB drop out and holds two patents. He founded Jiffstore and Kode Blink, a mobile app company that had apps topping App Store charts. CTO Subbakrishna Rao also has close to two decades of experience in the tech sector.

Clootrack runs on proprietary deep learning algorithms based on proven mathematical models. Its technology engine picks the right conversations and reviews for analysis, so the key factors that significantly improve your customer experience could be unlocked. The platform helps with discovering and measuring brand perceptions in real-time, to aid with arriving at strategic business insights.

“We are glad to have kept our burn ratio low and built the business where healthy traction, better algorithms and deeper use of Machine Learning is showing near real-time results to our customers.”

– Shameel Abdulla, Co-founder and CEO

Clootrack facilitates easier connection of enterprise customer data from first party and third-party touchpoints into a secured and AI-driven customer experience analytics engine. The platform also helps with eCommerce category benchmarking, so you could have a real-time view of factors that drive 5-star ratings, and emerging competition. You could notice the improvement in your brand health metrics.

Clootrack operates a subscription model and operates in 6 verticals – Pharma, FMCG, retail, finance, travel and automotive. The startup works with more than 150 enterprises, including several Fortune 500 companies.

Clootrack raised $500K in 2019 in its seed funding round led by Indian Angel Network with participation from IAN Fund, Unicorn India Ventures, SEA Fund and Malabar Angel Network. The funds are being utilized towards the expansion of its business to various geographies like the US, Europe and Southeast Asia.

The global customer experience management market size was valued at USD $7,540.6 Million in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 17.5% from 2021 to 2028. With superior technology and rapid adoption, Clootrack is on the right track of supercharging customer experience for enterprises.

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